Marketing Attribution Glossary
Plain-English definitions of the attribution, tracking, and e-commerce finance terms behind every marketing roi calculator tool — 490 terms and counting.
Core Concepts
Attribution Models
- Affiliate Attribution
- affiliate marketing attribution
- Agency Attribution Model
- Algorithmic Attribution
- Amazon Attribution
- Assisted Conversions
- Attribution Modeling
- attribution modeling for DTC
- attribution software for beauty brands
- awareness campaign tracking
- blended ROAS measurement
- brand lift measurement
- Click-Through Conversion
- competitive intelligence tracking
- conversion tracking for Shopify
- cross-device attribution
- Cross-Device Attribution
- Cross-Publisher Attribution
- cross-sell attribution
- Custom Attribution Model
- custom attribution rules
- Customer Journey Attribution
- data-driven attribution
- Data-Driven Attribution
- Data-Driven Attribution
- Data-Driven Attribution (DDA)
- data-driven attribution for ecommerce
- discount effectiveness tracking
- email marketing attribution
- Email Marketing Attribution
- Facebook Attribution
- False Positive Conversions
- First-Touch Attribution
- First-Touch Attribution
- Fractional Attribution
- Google Ads attribution for DTC
- Google Attribution
- Influencer Attribution
- influencer attribution tracking
- iOS 14 attribution solution
- Klaviyo attribution
- Last-Touch Attribution
- Last-Touch Attribution
- Linear Attribution
- Linear Attribution
- linear attribution modeling
- machine learning attribution
- market share attribution
- marketing attribution for fashion ecommerce
- Marketing Mix Modeling (MMM)
- Meta Ads attribution tool
- Meta Pixel tracking
- Mobile App Attribution
- Modeled Conversions
- Multi-Touch Attribution
- multi-touch attribution for ecommerce
- multi-touch attribution modeling
- new customer attribution
- New vs Returning Attribution
- organic social attribution
- Out-of-Home (OOH) Attribution
- paid social attribution
- Pinterest Attribution
- Podcast Attribution
- position-based attribution
- Position-Based Attribution
- Position-Based Attribution (U-Shaped)
- post-purchase attribution
- Print Attribution
- privacy-first attribution
- Probabilistic Attribution
- profit attribution tracking
- promo code attribution
- Promo Code Attribution
- purchase intent measurement
- Radio Attribution
- real-time attribution dashboard
- real-time attribution dashboards
- repeat customer tracking
- ROAS tracking for beauty brands
- SEO conversion tracking
- server-side tracking for Shopify
- server-side tracking implementation
- Shapley value attribution
- Shopify attribution tracking
- SMS Marketing Attribution
- Snapchat Attribution
- subscription attribution
- subscription attribution tracking
- TikTok Ads attribution tracking
- TikTok Attribution
- time-decay attribution
- Time-Decay Attribution
- Time-Decay Attribution
- TV Attribution
- unified customer tracking
- upsell revenue tracking
- View-Through Attribution (VTA)
- View-Through Attribution Pollution
- View-Through Conversion
- Walmart Attribution
Metrics
- Add to Cart Conversion Rate
- Affiliate Marketing ROI
- AOV (Average Order Value)
- attributed ROAS
- Attribution Inflation
- Attribution Loss
- Average Session Duration
- blended CAC
- Blended CAC
- blended ROAS
- Blended ROAS
- Bounce Rate
- CAC (Customer Acquisition Cost)
- CAC payback period
- CAC reduction for fashion brands
- CAC reduction strategies
- campaign ROI
- Cart Recovery Rate
- Cart-to-Purchase Rate
- channel ROI
- channel-specific ROAS
- Churn Rate
- Churn Rate
- content marketing ROI
- Content Marketing ROI
- Conversion Lift
- conversion rate
- Conversion Rate
- Conversion Rate Benchmarks
- conversion rate optimization
- CPA (Cost Per Acquisition)
- CPC (Cost Per Click)
- CPM (Cost Per Mille)
- Cross-Sell Rate
- CTR (Click-Through Rate)
- Customer Engagement Score
- Drop-Off Rate
- Engagement Rate
- Event Match Quality
- Expansion Revenue
- first purchase AOV
- Google Ads CAC
- Google Ads ROAS
- incremental ROAS
- Influencer Marketing ROI
- LTV (Lifetime Value)
- Macro-Conversions
- marketing ROI
- Meta Ads CAC
- Meta Ads ROAS
- Micro-Conversions
- Negative Churn
- Net Revenue Retention
- Net Revenue Retention (NRR)
- New Customer Acquisition Cost (NCAC)
- new customer ROAS
- New vs Returning Revenue
- organic CAC
- Pages Per Session
- paid channel CAC
- Payback Period
- Podcast Advertising ROI
- Product Page Views
- Product Return Rate
- Reactivation Rate
- repeat purchase AOV
- Repeat Purchase Interval
- Repeat Purchase Rate
- Retention Rate
- Revenue Per Session
- Revenue Per User
- ROAS (Return on Ad Spend)
- ROAS forecasting for ecommerce
- ROAS forecasting models
- ROAS Reconciliation
- ROAS Reconciliation
- Session Duration
- SMS conversion rate
- SMS marketing ROI
- Social Media ROI
- TikTok Ads ROAS
- Video Advertising ROI
Tracking
- Ad Blocker Impact
- Attribution Window Discrepancy
- Bot Traffic
- Call Tracking Attribution
- Click Fraud Detection
- Conversion API (CAPI)
- Cookie-less Tracking
- Cookies
- Coupon Code Attribution
- Dark Traffic
- Deterministic Attribution
- Enhanced Ecommerce Tracking
- Event Tracking
- Pixel
- Platform Discrepancy
- QR Code Attribution
- Referral Attribution
- Server-Side Tracking
- Session Discrepancy
- UTM Coverage Gap
- UTM Coverage Gap
- UTM Parameters
- UTM Parameters
- UTM Parameters
Data Strategy
Measurement
- Adstock Effect
- Attribution Overlap Analysis
- Attribution Window Discrepancy
- Baseline Sales
- Brand Lift Study
- Brand Search Lift
- Foot Traffic Attribution
- Geo Experiment
- Geo Testing
- Halo Effect
- Holdout Test
- Holdout Testing
- Incrementality Testing
- Incrementality Testing
- Marketing Mix Modeling (MMM)
- Marketing Mix Modeling (MMM)
- Offline Attribution
- Organic Demand
- Platform Reporting Discrepancy
- View-Through Attribution Pollution
Optimization
- A/B Testing
- A/B testing frameworks
- Ad Creative Testing
- ad spend optimization for beauty
- Bid Strategy
- budget optimization algorithms
- budget optimization for DTC
- Budget Pacing
- Conversion Funnel Optimization
- Creative Testing Framework
- CRO (Conversion Rate Optimization)
- CTA (Call-to-Action)
- Dayparting
- holdout group testing
- incrementality testing
- incrementality testing for DTC
- Landing Page
- Landing Page Optimization
- Landing Page Optimization
- Media Mix Optimization
- Message Match
- Mobile Optimization
Advertising
Analytics
- Attribution Report
- Campaign Performance Report
- Channel Mix Analysis
- Cohort Analysis
- Cohort Analysis
- Cohort Analysis
- cohort analysis by channel
- cohort analysis for fashion
- Competitive Benchmarking
- Conversion Funnel
- Conversion Funnel Analysis
- Conversion Path Length
- Custom Dimensions
- Custom Metrics
- Customer Acquisition Report
- Customer Health Score
- customer journey analytics for ecommerce
- Display Advertising Performance
- ecommerce analytics platform
- Email Marketing Performance
- Executive Reporting
- Funnel Analysis
- funnel drop-off analysis
- Funnel Velocity
- Goal Tracking
- marketing analytics for fashion
- Marketing Dashboard
- Organic Search Performance
- Paid Search Performance
- Product Affinity Analysis
- Propensity Modeling
- Purchase Frequency Distribution
- Purchase Intent Signals
- Retention Curve
- Revenue Attribution Dashboard
- RFM Segmentation
- Saturation Curve
- Statistical Significance
- Time to Conversion
- Touchpoint Analysis
- Trend Analysis
- Variance Analysis
Strategy
- add-to-cart rate
- Attribution Window Optimization
- Audience Segmentation
- Audience Targeting Optimization
- average order value
- Bid Strategy Optimization
- Brand Equity
- browse abandonment rate
- Budget Pacing
- bundle purchase analysis
- cart abandonment rate
- causal inference analysis
- causal inference for marketing
- Channel Cannibalization
- checkout conversion
- churn rate
- click-through rate
- consideration stage analysis
- contribution margin
- contribution margin analysis
- contribution margin by channel
- cost per acquisition
- cost per click
- cost per order
- cross-device identity resolution
- Customer Journey
- customer journey mapping
- Customer Journey Mapping
- Customer Reactivation
- Customer Segmentation
- Data Activation
- Dayparting
- email click rate
- email open rate
- first-party data collection
- first-party data for beauty brands
- geo-based incrementality
- gross margin
- Lookalike Modeling
- marketing efficiency ratio
- marketing mix modeling
- marketing mix modeling for ecommerce
- Media Buying
- Media Mix Optimization
- net profit
- organic traffic
- paid traffic
- payback period calculation
- Performance Marketing
- Personalization
- product view rate
- purchase frequency
- repeat purchase rate
- retention rate
- revenue per visitor
- seasonal performance analysis
- session duration
- touchpoint contribution analysis
- UGC (User-Generated Content)
- unified customer profiles
- Win-Back Campaign
Channels
Technology
- A/B Testing Platform
- Aggregated Event Measurement (AEM)
- Attribution Reporting API
- Call Tracking
- Call Tracking Attribution
- CAPI Gateway
- Client Dashboard
- Client-Side Tracking
- Consent Management Platform
- Conversion API (CAPI)
- Conversion Value Schema
- Cookie Banner
- Cookie Deprecation
- Cookieless Tracking
- Cross-Device Tracking
- Customer Data Platform
- Customer Data Platform (CDP)
- Customer Data Platform (CDP)
- Data Layer
- Data Layer
- Data Warehouse
- Dynamic Creative Optimization (DCO)
- Ecommerce Analytics Platform
- Event Deduplication
- Event Deduplication
- FBCLID (Facebook Click ID)
- FBP Cookie
- GCLID (Google Click ID)
- Google Ads API
- Google Enhanced Conversions
- Google Tag Manager (GTM)
- GTM Server-Side
- Heatmaps
- Identity Graph
- Identity Resolution
- IDFA (Identifier for Advertisers)
- Marketing Attribution Software
- Marketing Automation
- Marketing Data Warehouse
- Marketing Data Warehouse
- Marketing ROI Calculator
- Meta Advanced Matching
- Meta Conversions API (CAPI)
- Meta Pixel
- Multivariate Testing (MVT)
- Offline Conversion Import
- Page Speed Optimization
- Privacy Sandbox
- QR Code Attribution
- Reverse ETL
- Reverse ETL
- Server-Side Tracking
- Server-Side Tracking ROI
- Session Replay
- Session Stitching
- Shopify Pixel
- SKAdNetwork
- SKAdNetwork
- Tag Management System
- Third-Party Cookies
- TikTok Events API
- URL Builder
- White-Label Reporting
Privacy
E-commerce
- 12-month LTV
- 24-month LTV
- BigCommerce Analytics
- Browse Abandonment
- Cart Abandonment
- Checkout Optimization
- cohort LTV
- customer lifetime
- LTV prediction for DTC
- LTV:CAC ratio
- LTV:CAC ratio optimization
- Manual Order Attribution
- Offline Conversions
- Post-Purchase Attribution
- predicted LTV
- predictive LTV for beauty
- predictive LTV modeling
- Product Feed Optimization
- Shopify Analytics
- Shopify Markets
- Store Visit Conversions
- WooCommerce Analytics