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View-Through Attribution Impact Estimator
Estimate how much VTA is inflating your reported ROAS
Embed Calculator
Campaign Data
Enter your campaign metrics to estimate VTA impact
Total Conversions
VTA Percentage (%)
Ad Spend (€)
Average Order Value (€)
Platform
Meta (Facebook/Instagram) - 40% avg VTA
Google Display Network - 50% avg VTA
TikTok - 30% avg VTA
YouTube - 45% avg VTA
iOS Traffic (%)
Calculate VTA Impact