Technology
Offline Conversion Import
Uploading offline sales data (phone orders, in-store purchases) to advertising platforms to close the attribution loop.
Offline Conversion Import sends offline sales data back to ad platforms for complete attribution. Use cases: Phone orders (customer calls after seeing ad), In-store purchases (customer visits store after clicking ad), Sales team closes (lead from ad → Sales rep closes deal). How it works: Match offline conversion to ad click (using email, phone, click ID) → Upload to platform → Platform attributes conversion to original ad. Platforms: Google Offline Conversion Import, Meta Offline Conversions, LinkedIn Offline Conversions. Requirements: CRM integration, Email/phone matching, and Click ID tracking. Benefits: Measure full funnel (online + offline), Optimize ads for offline conversions, and Prove total ROI. Best for: Omnichannel retailers, B2B with sales teams, and High-ticket items (cars, furniture).
Want accurate attribution without the complexity?
Causality Engine automates attribution reconciliation and provides real-time insights for Shopify brands.
Join Waitlist →