Privacy Policy

Last updated: 3/3/2026

Owned and operated by Causality Engine

1. Introduction

Welcome to the Causality Tools website ("we," "our," or "us"). We are committed to protecting your privacy and ensuring transparency about how we collect, use, and protect your information. This Privacy Policy explains our practices regarding data collection and usage.

2. Information We Collect

2.1 Information You Provide

When you use our calculators, we may collect information you voluntarily provide, such as:

  • Calculator inputs (revenue figures, ad spend, conversion data)
  • Email address (if you choose to join our waitlist)
  • Contact information (if you reach out to us)

2.2 Automatically Collected Information

We automatically collect certain information when you visit our website:

  • Browser type and version
  • Operating system
  • Pages visited and time spent on pages
  • Referring website
  • IP address (anonymized)

3. How We Use Your Information

We use the collected information for the following purposes:

  • To provide and improve our calculator tools
  • To analyze usage patterns and optimize user experience
  • To communicate with you about Causality Engine (if you've opted in)
  • To comply with legal obligations

4. Data Storage and Security

All calculator inputs are processed locally in your browser and are not stored on our servers unless you explicitly submit them (e.g., joining a waitlist). We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience. You can control cookie preferences through your browser settings. For more information, please see our Cookie Policy.

6. Third-Party Services

We may use third-party services for analytics and advertising:

  • Google Analytics: To understand how visitors use our site
  • Meta Pixel: For advertising attribution and optimization

These services may collect information about your online activities over time and across different websites.

7. Your Rights

Depending on your location, you may have the following rights:

  • Access to your personal information
  • Correction of inaccurate data
  • Deletion of your data
  • Objection to processing
  • Data portability
  • Withdrawal of consent

To exercise these rights, please contact us at [email protected]

8. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us:

Causality Engine is committed to transparency and user privacy. This website is a free resource provided to help ecommerce brands understand attribution challenges.