Back to Tools
Attribution Overlap Calculator
Find out how much your ad platforms are stealing credit from each other
Embed Calculator
Platform Conversions
Enter the number of conversions each platform is claiming
Meta Conversions
Google Conversions
TikTok Conversions
Shopify Total Orders
Average Order Value (€)
Total Ad Spend (€)
Attribution Model Setup
Mixed (7DC1DV Meta, 30D Google) - Most Common
Click-Only (7DC) - Reduces Overlap 20-30%
Short Window (1DC) - Reduces Overlap 40-50%
Calculate Attribution Overlap