Analytics
Funnel Velocity
Speed at which users progress through conversion funnel, used to identify friction and optimize user experience.
Funnel Velocity measures time between funnel stages. Metrics: Time from visit to product view, Time from product view to cart, Time from cart to purchase, and Total time to conversion. Fast velocity: Impulse purchases (minutes), Familiar products (hours), High intent (same session). Slow velocity: Considered purchases (days), High-ticket items (weeks), B2B (months). Analysis: Slow stages indicate friction (users take 3 days from cart to checkout → Investigate barriers), Fast stages indicate strong intent (product view to cart in 2 minutes → Effective product pages). Optimization: Reduce friction at slow stages, Add urgency for fast-moving users (limited stock), and Nurture slow-moving users (abandoned cart emails). Tools: Google Analytics 4 (time between events), Mixpanel (funnel time analysis). Funnel velocity insights drive UX improvements.
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