Industry benchmarks for click fraud across Google, Meta, and TikTok. Based on analysis of 1M+ ad clicks.
Across all platforms and campaign types, 15-20% of clicks are fraudulent
Average brand wastes $1,500-2,000/month on fraudulent clicks per $10k ad spend
Google Display Network has the highest fraud rates due to bot traffic
| Platform | Average Fraud Rate | Typical Range | Cost per $10k Spend | Severity |
|---|---|---|---|---|
| Google Search | 8-12% | 5-20% | $800-1,200/mo per $10k spend | Low-Medium |
| Google Display | 25-40% | 15-60% | $2,500-4,000/mo per $10k spend | High |
| Meta Ads | 10-18% | 5-30% | $1,000-1,800/mo per $10k spend | Medium |
| TikTok Ads | 12-20% | 8-35% | $1,200-2,000/mo per $10k spend | Medium-High |
Bot farms, click farms, automated scripts
15-25%
Fraud Rate
Accidental clicks, SDK fraud, emulators
8-15%
Fraud Rate
Mixed fraud patterns, lower volume
10-18%
Fraud Rate
Compare ad platform clicks to Shopify sessions. Greater than 20% discrepancy indicates fraud.
Block known bot IP ranges, competitor IPs, and data center IPs from your campaigns.
Display Network has 25-40% fraud rates. Stick to Search for expensive products.
Server-side tracking can filter bot traffic before it reaches ad platforms.
Track actual purchases, not just clicks. Bots rarely complete checkout.