Attribution Benchmarks & Industry Data

Industry benchmarks for ROAS, attribution overlap, click fraud, and more. Based on data from 500+ Shopify brands and industry research.

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ROAS Benchmarks by Industry
Average Return on Ad Spend and Marketing Efficiency Ratio across 9 industries including e-commerce, beauty, fashion, and B2B SaaS
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Attribution Overlap Rates
How much do Meta, Google, and TikTok over-attribute? Typical overlap percentages and de-duplication strategies
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Click Fraud Rates by Platform
Bot traffic and click fraud percentages across Meta, Google Display, Search, and TikTok advertising platforms
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Why Use Industry Benchmarks?

Attribution benchmarks help you understand if your marketing performance is on track compared to similar businesses. Without benchmarks, it's impossible to know if a 3.5 ROAS is good or bad for your industry.

Our benchmark data comes from:

  • 500+ Shopify brands using Causality Engine
  • Industry research from Meta, Google, and Shopify
  • Attribution reconciliation data across platforms
  • Real-world testing and optimization results

Use these benchmarks alongside our free calculators to:

  • Set realistic ROAS targets for your industry
  • Identify attribution tracking issues
  • Understand normal attribution overlap rates
  • Detect click fraud and bot traffic
  • Make data-driven budget allocation decisions