Free Attribution Tools for Shopify Brands

Discover how much your ad platforms are lying to you. Use our free calculators to uncover attribution discrepancies, overlap, and wasted budget.

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Attribution & Tracking Tools

Uncover attribution discrepancies, overlap, and wasted ad spend across your marketing channels

ROAS Reconciliation Calculator
Reconcile your Meta, Google, and Shopify ROAS to discover attribution discrepancies
Attribution Overlap Calculator
Find out how much your ad platforms are stealing credit from each other
View-Through Attribution Impact Estimator
Estimate how much VTA is inflating your reported ROAS
Manual Attribution Time Waste Calculator
Calculate how much time and money you waste on manual attribution
Platform Reporting Reconciliation Tool
Reconcile discrepancies between your ad platforms and Shopify for CFO reporting
UTM Coverage Gap Calculator
Discover how much revenue you're losing to untagged traffic and "(No Name)" attribution
Attribution Window Discrepancy Estimator
Understand why Meta and Shopify show different conversion numbers
Customer Journey Value Calculator
Calculate the true value of each channel in multi-touch customer journeys
Server-Side Tracking ROI Calculator
Calculate the ROI of implementing CAPI and server-side tracking
View-Through Attribution Pollution Calculator
Discover how much of your 'amazing ROAS' is actually false positives from view-through attribution
Click Fraud Waste Calculator
Calculate how much money you're burning on bot clicks that never load your store

E-Commerce Finance Calculators

Make smarter financial decisions with profitability, cash flow, and budget optimization tools

Break-Even Point Calculator
Calculate exactly how many units you need to sell to cover all costs and start making profit
Cash Flow Runway Calculator
Discover how many months of runway you have before running out of cash
Return Rate Impact Calculator
Calculate how product returns are destroying your profitability and what to do about it
Multi-Channel Budget Optimizer
Optimize your ad budget allocation across Meta, Google, and TikTok based on ROAS
Product Launch Viability Calculator
Evaluate if your product launch is financially viable before investing thousands
Discount & Promotion Profit Calculator
Calculate if your discount will increase or decrease total profit based on sales uplift

Inventory & Operations Tools

Optimize inventory management and fulfillment operations to reduce costs

Inventory Reorder Point Calculator
Calculate when to reorder inventory to avoid stockouts and optimize holding costs
3PL vs In-House Fulfillment Calculator
Compare costs and decide whether to use 3PL or handle fulfillment in-house

Partner Solutions

Professional services and tools from trusted partners to level up your marketing

Adalign.io - Ad Creative Alignment Tool
Ensure your ad creatives match your landing pages. Adalign helps you maintain consistency between ads and destinations
New North - Tracking & Analytics Audit
Get a professional tracking audit from New North to identify gaps and optimization opportunities before implementing server-side tracking
✨ Causality Engine

Ready to automate attribution?

Causality Engine provides real-time, automated attribution reconciliation for Shopify beauty and fashion brands. No more spreadsheets, no more guesswork.

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